CONCHI PIZZUTO
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2010 - 2014
Marketing, Communication & PR
Twin Peaks Hospitality

Developed the marketing communication strategy in collaboration with the Head of Marketing, communicated key messages and created valuable goodwill through cross-media marketing mix.

TASKS AS MARKETING, COMMUNICATION & PR OFFICER
  • Developed en executed the marketing strategy in close collaboration with the Head of Marketing
  • Proactively drove and identified new marketing initiatives to keep ahead of evolving market trends
  • Developed and executed the internal and external communication strategy for internal newsletters, direct mailing, loyalty gifting, presentations, publications, reports, owned and travel agents' websites
  • Managed social media accounts and monitored WOM on review websites
  • Created and updated online and offline communication materials
  • Developed added value recommendations for appropriate hotel packages
  • Worked together with several agencies
  • Drove press coverage by building strong relationships with media

DELIVERABLES

Organizer of ' 100 years' Beaumont'
Press coverage
Press coverage
CONTACT CONCHI
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  • Home
  • Mentoring
  • About
    • Brand Manager
    • Project & Program Manager
    • Communication Specialist
    • Marketing, Communication & PR
    • Education
  • Contact