Developed the marketing communication strategy in collaboration with the Head of Marketing, communicated key messages and created valuable goodwill through cross-media marketing mix.
TASKS AS MARKETING, COMMUNICATION & PR OFFICER
Developed en executed the marketing strategy in close collaboration with the Head of Marketing
Proactively drove and identified new marketing initiatives to keep ahead of evolving market trends
Developed and executed the internal and external communication strategy for internal newsletters, direct mailing, loyalty gifting, presentations, publications, reports, owned and travel agents' websites
Managed social media accounts and monitored WOM on review websites
Created and updated online and offline communication materials
Developed added value recommendations for appropriate hotel packages
Worked together with several agencies
Drove press coverage by building strong relationships with media