Developed the marketing communication strategy in collaboration with the Head of Marketing, communicated key messages and created valuable goodwill through cross-media marketing mix.

TASKS AS MARKETING, COMMUNICATION & PR OFFICER
  • Developed en executed the marketing strategy in close collaboration with the Head of Marketing
  • Proactively drove and identified new marketing initiatives to keep ahead of evolving market trends
  • Developed and executed the internal and external communication strategy for internal newsletters, direct mailing, loyalty gifting, presentations, publications, reports, owned and travel agents' websites
  • Managed social media accounts and monitored WOM on review websites
  • Created and updated online and offline communication materials
  • Developed added value recommendations for appropriate hotel packages
  • Worked together with several agencies
  • Drove press coverage by building strong relationships with media

DELIVERABLES